ChatGPT Ads
Advertisements within ChatGPT, booked through OpenAI — for users of the free access tiers.
ChatGPT Ads are advertisements that OpenAI serves within ChatGPT. They appear for users of the free access tiers; paid tiers remain ad-free. Ads are labeled as such and displayed separately from the rest of the answer text.
Booking is done through a self-service account or through partners. Targeting is based on the conversation context, not on a personal user profile; advertisers get no access to conversation histories. Besides billing per impression, billing per click is also available.
The channel is young, and reliable benchmarks are largely missing. Anyone using it should therefore set up success measurement before the first campaign rather than after: without your own numbers there is no yardstick against which to place the result.
What Provimedia uses it for
Provimedia runs ChatGPT Ads for its own company and set up the measurement for them itself — pixel, server-side conversion reporting and consent management.
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