Google Analytics 4
Current version of Google's web analytics service for measuring user behavior on websites and in apps.
Google Analytics 4 (GA4) is the current generation of Google's web analytics service. It replaced the earlier Universal Analytics and is based on an event-based data model in which interactions are recorded as events, instead of the previously common separation into sessions and page views.
GA4 collects data across websites and apps and provides reports on user sources, behavior, conversions and audiences. The analysis is closely linked to other Google services such as Google Ads and Looker Studio.
When using GA4 in Germany and the EU, data protection requirements must be observed, in particular obtaining consent for tracking.
What Provimedia uses it for
Provimedia sets up Google Analytics 4 and uses the data to analyze and optimize websites and marketing measures.
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