Google Ads
Google's advertising platform for paid ads in search, the Display Network, YouTube and other channels.
Google Ads is Google's online advertising platform, through which advertisers can run paid ads. These include text ads in search results, banners in the Google Display Network, video ads on YouTube, and formats for Shopping and apps.
Billing is mainly based on the cost-per-click (CPC) principle: costs generally only arise when a user clicks on an ad. Which ad appears in search is decided by an auction that takes into account, among other things, the bid and the ad's Quality Score.
Google Ads offers extensive control options via keywords, audiences, locations and bidding strategies. Automated campaign types such as Performance Max are increasingly taking over delivery across multiple channels.
What Provimedia uses it for
Provimedia designs and manages Google Ads campaigns as part of its online marketing services.
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