Core Web Vitals
Metrics defined by Google to measure the user experience when a web page loads.
The Core Web Vitals are a group of metrics Google uses to measure key aspects of the user experience when loading and using a web page. Among other things, they assess the loading speed of the largest visible content element, the responsiveness to user input and the visual stability while the page is being built.
Google factors the Core Web Vitals into its evaluation of pages as one of several factors, which is why they are taken into account in search engine optimization. They are measured both in lab data and through real user data from the Chrome User Experience Report.
What Provimedia uses it for
Provimedia takes the Core Web Vitals into account in its SEO work to improve the technical user experience of websites.
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