Skip to content

Tech Glossary

Technologies explained clearly.

From AI frameworks and SaaS stacks to web tools – 123 terms from our day-to-day work, defined briefly and clearly.

17 terms

DevOps & cloud

23 terms

Frontend

Alpine.js

Lightweight JavaScript framework for interactivity directly in the markup.

Learn more

Angular

Comprehensive TypeScript framework from Google for complex single-page applications.

Learn more

Bootstrap

CSS framework with ready-made components and a grid system.

Learn more

CSS3

Stylesheet language for designing and laying out web pages.

Learn more

Flutter

Open-source UI framework from Google for cross-platform apps.

Learn more

GSAP

JavaScript library for high-performance animations on the web.

Learn more

HTML5

Current version of the markup language for structuring web pages.

Learn more

Inertia.js

Adapter that connects single-page apps with classic server-side frameworks without a separate API.

Learn more

JavaScript

Standardized programming language of the web for interactive content.

Learn more

Livewire

Laravel framework for dynamic interfaces written predominantly in PHP rather than JavaScript.

Learn more

Next.js

React framework for server-side rendering, static pages and full web applications.

Learn more

Nuxt.js

Vue framework for server-side rendering, static pages and structured web applications.

Learn more

Progressive Web App (PWA)

Website that behaves like an installable app thanks to modern web technology.

Learn more

React

JavaScript library from Meta for building component-based user interfaces.

Learn more

React Native

Framework for building native mobile apps with React and JavaScript.

Learn more

Redux

Library for centralized, predictable state management in JavaScript applications.

Learn more

Sass/SCSS

CSS preprocessor that extends CSS with variables, nesting and more.

Learn more

Tailwind CSS

Utility-first CSS framework for styling directly in the markup.

Learn more

Three.js

JavaScript library for rendering 3D graphics in the browser via WebGL.

Learn more

TypeScript

Typed superset of JavaScript developed by Microsoft.

Learn more

Vite

Modern build and development toolkit for fast frontend projects.

Learn more

Vue.js

Progressive JavaScript framework for reactive user interfaces.

Learn more

Webpack

Module bundler that combines JavaScript, CSS and other assets for the browser.

Learn more
26 terms

Marketing, analytics & SEO

Ahrefs

Comprehensive SEO software with features for backlink analysis, keyword research and website audits.

Learn more

Answer Engine Optimization

Optimizing content for direct answers — from featured snippets to AI assistants.

Learn more

ChatGPT Ads

Advertisements within ChatGPT, booked through OpenAI — for users of the free access tiers.

Learn more

Core Web Vitals

Metrics defined by Google to measure the user experience when a web page loads.

Learn more

Generative Engine Optimization

Optimizing content so that it is named and cited in the answers of generative AI systems.

Learn more

Google Ads

Google's advertising platform for paid ads in search, the Display Network, YouTube and other channels.

Learn more

Google Analytics 4

Current version of Google's web analytics service for measuring user behavior on websites and in apps.

Learn more

Google My Business

Google service for managing a business profile in Search and Maps.

Learn more

Google Search Console

Free Google service for monitoring and optimizing a website's presence in Google Search.

Learn more

Google Tag Manager

Google tool for centrally managing tracking codes and marketing tags without directly editing the source code.

Learn more

Hotjar

Analytics tool for examining user behavior on websites using heatmaps, session recordings and surveys.

Learn more

HubSpot

Cloud platform for CRM, marketing, sales and service processes.

Learn more

Lighthouse

Open-source audit tool from Google for assessing the quality of web pages.

Learn more

LLMO

Umbrella term for measures intended to increase a brand's visibility in large language models.

Learn more

llms.txt

Text file in the root directory of a website that offers language models the most important content in condensed form.

Learn more

Looker Studio

Free Google tool for creating interactive dashboards and reports from various data sources.

Learn more

Mailchimp

Email marketing platform for managing newsletters and automated campaigns.

Learn more

Meta Business Suite

Meta's central interface for managing Facebook and Instagram presences and advertising.

Learn more

Optimizely

Platform for experimentation and personalization, especially for A/B tests to optimize digital offerings.

Learn more

PageSpeed Insights

Google tool that evaluates a page's loading performance using lab and field data and suggests concrete improvements.

Learn more

Performance Max

Google Ads campaign type that delivers ads automatically across channels.

Learn more

Schema.org

Collaborative vocabulary for marking up structured data on web pages.

Learn more

Screaming Frog

Desktop program for crawling websites for technical SEO audits.

Learn more

Search Ads 360

Google platform for managing search engine advertising across channels and providers.

Learn more

SEMrush

SEO and online marketing software with features for keyword research, competitor analysis and visibility monitoring.

Learn more

Sistrix

SEO software from Bonn, Germany, known for its visibility index, which bundles a domain's Google rankings into a comparable metric.

Learn more

We speak your language – and the language of technology

Let's work out together which technology will move your project forward.