Looker Studio
Free Google tool for creating interactive dashboards and reports from various data sources.
Looker Studio (formerly Google Data Studio) is a free Google tool for visualizing data and creating interactive reports and dashboards. Data can be integrated via connectors from numerous sources, including Google Analytics 4, Google Ads, Search Console, Google Sheets and databases.
In Looker Studio, data can be prepared in charts, tables and key figures and made interactive with filters and date ranges. Reports can be shared and updated automatically, which makes them suitable for recurring reporting.
In marketing, Looker Studio is often used to bring data from multiple channels together in a shared dashboard and to present key figures in an understandable way.
What Provimedia uses it for
With Looker Studio, Provimedia creates reporting dashboards that clearly bring together marketing and analytics data for clients.
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