Performance Max
Google Ads campaign type that delivers ads automatically across channels.
Performance Max is a goal-based campaign type within Google Ads. A single campaign can serve all of Google's ad inventory, including Search, Display, YouTube, Gmail, Discover and Maps. Google's machine learning largely handles the control of bids, placements and creative combinations.
Advertisers specify conversion goals, a budget and asset groups made up of texts, images and videos; the system then optimizes automatically toward the defined goals. Performance Max is mainly suitable when reach across several channels is to be bundled and aligned to a shared conversion value.
What Provimedia uses it for
Provimedia uses Performance Max in online marketing to align campaigns across channels to specific conversion goals.
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