Schema.org
Collaborative vocabulary for marking up structured data on web pages.
Schema.org is a standardized vocabulary for structured data that was initiated collaboratively by search engines such as Google, Microsoft, Yahoo and Yandex. With this markup, the content of a web page, such as products, articles, events, reviews or organizations, can be described in a machine-readable way.
Through the markup, search engines understand the context of a page better and can display content in the form of so-called rich results, for example with star ratings or additional details. The vocabulary is often embedded in the source code in formats such as JSON-LD, Microdata or RDFa.
What Provimedia uses it for
Provimedia uses Schema.org markup in SEO projects to mark up content in a structured way for search engines.
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