Search Ads 360
Google platform for managing search engine advertising across channels and providers.
Search Ads 360 is part of the Google Marketing Platform and is used to manage large search advertising campaigns. The platform bundles campaigns across multiple search engines and ad networks in a single interface, making it easier to control, evaluate and optimize them centrally.
Typical features include automated bidding strategies, cross-platform reporting and tools for managing extensive account and campaign structures. Search Ads 360 is aimed mainly at agencies and larger advertisers that need centralized search campaign management.
What Provimedia uses it for
Provimedia can use Search Ads 360 to control and evaluate extensive search campaigns across channels.
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