Hotjar
Analytics tool for examining user behavior on websites using heatmaps, session recordings and surveys.
Hotjar is an analytics tool focused on understanding user behavior on websites. Unlike purely quantitative analytics tools, Hotjar mainly provides qualitative insights, for example into how visitors interact with a page.
Its features include heatmaps, which visualize clicks, mouse movements and scroll depth, and session recordings, which make individual visits traceable. In addition, surveys and feedback elements can be embedded to collect direct feedback from users.
These insights help to identify weaknesses in user guidance and to derive optimizations for conversion and usability. Data protection requirements must be taken into account when using it.
What Provimedia uses it for
Provimedia uses Hotjar to analyze the behavior of website visitors and to derive optimizations for usability and conversion.
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